Walking down Oxford St recently I noticed a humongous brand new Primark! (They kept that one quiet ...) Obviously I went in and it is like no other Primark I've ever been to. It is the complete opposite to the Primark at the other end of Oxford St which is full of tourists and complete chaos. This new Primark is calm spacious and even TIDY!! The brand make use of loads of giant screens featuring add campaigns and information on their social networking sites in the windows and in store. I was so impressed, especially with some of the Limited Edition pieces. I also love their jewellery, at £5 for a necklace it doesn't matter if you only wear it a few times! Check it out before it gets too busy and becomes unbearable like every other Primark.
Primark: Tottenham Court Road, London
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