This is the current scheme at the Louis Vuitton maison on Londons Bond Street. Featuring graphic red and white stripes and zig zags the scheme focuses on travel, with hot air balloons and iconic monogram suitcases. The mannequin styling reflects the cold climate here in London rather than pushing the new spring garments like so many other retailers right now. The metallic background provides the luxurious finishing touch to the scheme and reflects the bold red and white further. The maison is a huge tourist attraction, as in Bond St itself, which allows the schemes to be less product driven and more dramatic, emphasising the stores position as a luxury shopping destination.
Louis Vuitton: Bond Street, London
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