Mulberry's Toy Soldiers

This is Mulberry's Christmas/current scheme featuring some statuesque toy soldiers, A nice Christmas link without going too over the top. The display features the usual Mulberry attention to detail including the mini Mulberry tree badges on the soldiers. A very monochromatic and simple scheme which focuses on the product. I wish they had added more soldiers to fill the space and make the scheme more noticeable!

Mulberry: Bond Street, London

Under the sea at Mulberry Knightsbridge

The new scheme at Mulberry features pastel shades of blush, mint and lilac contrasted with black and blush products. The colours used clearly reflect spring with a strong under water theme. Products are displayed on large coral like plinths with further coral structures and cute bubbles dotted around the scheme. There are also large campaign images which emphasis the underwater scheme further. The brand have chosen an unusual colour mix considering the under water theme which is always related to blues, but this could be the brands take on the repetitive spring nautical theme. 

Mulberry: Brompton Road, London

Mulberry padlocks - Knightsbridge

This is the current scheme at the Mulberry store in Knightsbridge. To be honest the concept of keys and locks is not overly original, especially after the launch of Tiffany keys a few years ago, but I think Mulberry have done a good job with this one! The scheme clearly links to the product and the use of metallics makes it look luxurious and festive.

 

Mulberry: Brompton Road, London