Innocent take over at Whole Foods

On a recent night out I came across this fun scheme at Wholefoods in High Street Kensington! The scheme supports Innocent's Big Knit concept which raises money to support the elderly in winter. The scheme is bright and fun with the miniature hats adding a touch of humour. Oversized props always add interest and take the normally small product out of context. The texture of the bottles is also unusual and provides an artistic take on the usual plain plastic bottles. 

Wholefoods: High Street Kensington, London